Beeswax freewheel. View Christine Giarratana’s .

Beeswax freewheel In an exploration of the impact of advertising on viewer experience for European audiences, FreeWheel found that in ad-supported VOD, the majority of audience drop-off occurs . metro areas or ads. This new deal will allow the holding group’s Colossus SSP to directly connect to FreeWheel’s premium CTV inventory and server technology. Beeswax BeesWax, FreeWheel. This file size limit can be raised up to (but not over) 250MB. The Performance Suite offers off-the-shelf, machine learning-based solutions, in addition to Beeswax’s customisable tools, designed to help buyers reach FreeWheel Beach at Cannes 2024: Canal+ and Warner Bros. “Beeswax offers a best-in-class platform that provides media Toggle navigation Beeswax. Beeswax makes multiple types of data available from Stinger as described in the chart below. This solution delivers real linear to CTV addressability and deterministic cross-platform buying. NEW YORK, August 13, 2024--(BUSINESS WIRE)--FreeWheel, a About FreeWheel Beeswax Beeswax is a best-in-class buying platform offering unified UI and workflows, unique data access, and premium curated omnichannel inventory. Beeswax. 0 API the ID must be in the path. Instead, please go to the Support option within the Portal or visit the Support page for guidance. But we're just in the middle of the story--so excited to be joining FreeWheel, a Comcast | 18 comments on LinkedIn THE EXPANSION OF STREAMING. Information on this process can be found in Uploading Segments and Bid Models to S3. In this position, you will Request technical support for TV Platform / MRM (all users), Beeswax (all users), and OneStrata / Strata (EMEA and APAC users only). For any line item where the algorithm recommends not bidding, the adcandidate (the combination of line item & creative) will be dropped before being sent to the custom bidding agent. Antenna Capabilities Beeswax makes aggregated reporting available through the Reporting REST API and UI. All Beeswax logs include timestamps in both Eastern Time (ET) and Coordinated Universal Time (UTC). New York, NY, USA. Beeswax Reviews. Skip to end of banner Beeswax, the programmatic ad-tech platform that offers “bidder-as-a-service”, has been acquired by FreeWheel, the digital TV advertising platform. Line Items are associated with a single Targeting Template, and that template includes all the specific targeting criteria that determines delivery. Beeswax enables users to create custom dashboards utilizing the functionality of Report Builder. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. The Targeting API (targeting_template) has been upgraded as part of the Buzz 2. 5 endpoints to 2. How it Works When Creative Assets or Video Assets are uploaded to Buzz they are analyzed and metadata about those creatives are stored in the metadata field of that object. We welcome big ideas, give you space to grow, and offer the support you need. A parameter that holds Beeswax's id for the user. Beeswax currently offers two versions of the REST API, the legacy 0. An Extensible RTB Bidder The following Macros are supported by Buzz. This document gives a brief overview of how these methods work to build user-facing applications. Get Started with the Buzz API. The Trade Desk has a rating of 4. Today’s news brings to life ongoing work that FreeWheel and NBCU have been doing for many months and follows FreeWheel’s announcement in 2019 that it had completed the first stage of a technology unification initiative with NBCU to extend FreeWheel’s ad decisioning capabilities to traditional TV inventory. While Beeswax has always done well with video and has increasingly specialized in CTV over the last several years, the increased CTV technical expertise and supply relationships from Beeswax. By delivering more tailored ads, advertisers can help enhance the viewer’s connection to the content and ads they are watching with relevant ads, ultimately leading to better brand outcomes. Davis Polk is advising FreeWheel, a subsidiary of Comcast Corporation, on its acquisition of BeeswaxIO Corporation. Demystifying Viewership Data With Beeswax Freewheel April 22, 2022 See publication Predictive Financial Technology Rocket Fuel April 16, 2017 See publication FreeWheel is an industry leader built on a culture of creativity, ingenuity, and inclusion. | Beeswax offers the advertising industry's first Bidder-as-a-Service. 6 stars with 12 reviews. Macros are case-sensitive and should be surrounded by double curly brackets on both sides to be properly recognized. Advertisers; Campaigns; Line Items; Creatives; Creative Add-ons; Deals Beeswax’s bidding technology will allow for FreeWheel users to access broader pools of inventory to fulfill complex campaign requirements. 5 API: In Buzz 0. Toggle on Campaign: When creating a campaign, toggle experiments on under the General tab. Beeswax | Webinar | (US-only) | Beeswax Update Webinar w/ Ari Paparo & Shamim Samadi FreeWheel’s Beeswax technology integration further complements Tubi’s adoption last year of LiveRamp’s Authenticated Traffic Solution. Their high scale bidding advertising technology platform, hosted entirely in AWS, delivers high performance in real-time under strict latency constraints. I am so honored and proud of what we have accomplished at Beeswax. Beeswax redirects to buyer provided endpoint Upon receiving a cookie sync request, Beeswax will perform an HTTP redirect to the buyer's cookie sync endpoint. Beeswax FreeWheel said the Beeswax Inventory Desk is designed to help buyers by providing direct access to premium video ad inventory and seamless, speedy activations. Over the last The file size limit for uploads via API is 10MB. ; When the toggle is set to No, the experiment tab does not appear. Then, to the destination URL, which must be encoded once. This partnership and its accompanying capabilities are noteworthy as they provide a much needed and timely solve for many of the issues that marketers and agencies are facing today, including a dynamic, complex and fragmented TV Chicago. Not a big deal 👀 The FreeWheel Hub is the home for FreeWheel's product documentation, including user guides, release notes, and other technical materials. 33 W Monroe Street Suite 1900 Chicago, IL 60603 +1 312 222 1555 FreeWheel, A Comcast Company is a provider of comprehensive ad management solutions for publishers, advertisers and media buyers. Beeswax will transcode the videos into multiple formats and bit rates for optimal delivery across platforms. This document summarizes the targeting modules and keys available in the Buzz 2. Additional Resources. By incorporating Beeswax’s technology into FreeWheel’s offering, we can deliver even more value to clients of both companies, helping them better navigate and succeed in this new landscape,” said Dave Clark, General Manager, FreeWheel. tv, and follow us on Twitter and LinkedIn. As a result, the platform achieved significant growth in its conversion Beeswax’s tech will complement FreeWheel’s existing programmatic offerings, with the Baas tech giving the company’s customers access to broader pools of inventory. 0 APIs co-exist, your individual account must be set to work with one or the other APIs with regard to targeting. Beeswax, FreeWheel’s buying platform, enables customers to access and activate premium programmatic inventory. In addition to managing support tickets, the Strata Support Portal also provides access to Adazzle Audiences provided via the Lotame Data Marketplace deliver depth, breadth, and reach to EMEA buyers within AudienceXpress and Beeswax. TV to explain the rationale behind the acquisition, and how he sees The third annual report analyzes data insights across Comcast Advertising, including data from Effectv, its advertising sales division, and platform insights from FreeWheel, to offer a holistic perspective of how viewers are viewing, how buyers are buying, and how sellers are selling multiscreen TV advertising. We offer three solutions to suit varying needs. The integration is the first step to enable more advanced contextual services for FreeWheel and Beeswax. The agreement builds on Direct Digital Holdings’ buy- and sell-side relationship with Beeswax, FreeWheel’s programmatic buying platform. Data Management Platform Cadent is an Integrated Data Management Platform (DMP). For a complete reference of API endpoints, visit the API Reference section of these docs, You can access the REST API on the command line using cURL or through a client built in whichever language you prefer. Hybrid. These attribution methodologies augment the existing methods (user ID and IP address) in Report Builder. To upload files larger than 10MB, files may be uploaded directly to Beeswax's AWS S3 bucket. “Building a robust marketing data stack is crucial for success in today’s advertising industry, and we’re committed to helping our customers achieve This partnership gives FreeWheel clients access to inventory across Roku’s app ecosystem and The Roku Channel. This also alleviates issues in desktop & app environments as 3rd Party Cookies become more unreliable in most browsers and In the latest escalation of the Connected TV arms race, Comcast’s FreeWheel announced their plans to acquire DSP Beeswax in an effort to bolster their streaming television advertising capabilities. . Creating a New User To create a new user using the API, submit a POST request Buzz supports multi-tenant SaaS usage through the establishment of Accounts that separate access for most objects. The Buzz API uses a REST interface over http to view, create, update and delete objects. Premium Advantage: We put the viewer experience first, providing brand-safe environments that lead to higher ad Current users looking for Client Service should not use this form. Based on verified reviews from real users in the Ad Tech Platforms market. Learn more. 5 version and the newly-released 2. 95 Carrot Cake Green Tea - Loose Leaf Tea $ 4. Senior Management. S. io/. Beeswax is looking for a Software Engineer 4 to FreeWheel, Comcast’s ad tech company, said it is offering tools that will enable advertisers to use connected TV as a performance marketing channel through its Beeswax demand-side platform. Offering media buyers a “bidder-as-a-service” programmatic buying model with access to CTV inventory , Beeswax proved to be an attractive The Product Marketing Manager for Beeswax will focus on FreeWheel’s solution for powering automated buying for programmatic media buyers and their platform partners . At Beeswax, ghost bidding models are trained on new data daily to deliver realistic incremental lift results. What is Beeswax? Beeswax enables automated media buying across the premium video and omnichannel advertising markets. A part of FreeWheel, our buy-side bidder solutions help advertisers and buyers transact One year after Beeswax’s acquisition by Freewheel and Comcast, we’re on the precipice of some exciting product releases that will have major impacts on how we buy CTV. In order for a Users to create and manage these Accounts, the multi_account settings must be set for that User. We couldn't be happier about this outcome for Beeswax's customers, employees, and investors. As of today, only some endpoints are available in the 2. When the toggle is set to Yes, a new Experiment tab appears on the object that allows a Test Plan to be associated with the campaign. For up-to-date information, please see the profile for FreeWheel. User clicks on the ad: If the exchange does not require a redirect, the user is sent: First, through the Beeswax click tracker (https://event. Beeswax Home Guides API Reference. mp4, . Being a linear TV provider, we have access to the actual programming schedule, versus a guess For any line item using a custom bidding strategy, the pacing algorithm will pace the line item in the exact same way as for Beeswax standard strategies. Knowledge Hub. Senior Strategic Partnership Manager, Beeswax FreeWheel May 2022 - Present 2 years 8 months. | FreeWheel’s TV and video advertising Last week we announced our agreement to acquire Beeswax. In order to delete an FreeWheel’s TV and video advertising technology is built for today’s ever-evolving multiscreen ecosystem. flv formats. FreeWheel (Beeswax) has a rating of 3. Along with FreeWheel, Beeswax is integrated with 70+ inventory sources, providing the full spectrum of streaming inventory available in programmatic today. Help and support information, product guides, and latest announcements for The combination of Beeswax and Freewheel creates a best-in-class buying platform connected to industry-leading inventory access with Comcast+ providing scaled, deterministic viewer data. mov, or . FreeWheel, a Comcast Company, is a provider of comprehensive ad platforms for publishers, advertisers and media buyers. life_of_a_bid. Log Time Zone Information. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. Paris, Île-de-France, FRA FreeWheel Benefits. txt codes) the available codes can be programmatically discovered using a Reference Resource. Additionally, advertisers may be created by clicking the button, then clicking Advertiser at the top right of the UI. The terms of the transaction were not disclosed. 50 / Sold Out Lip Balm in Eco-Friendly Tube - Choose Your Flavor Senior Product Manager at Beeswax/Freewheel · Experience: FreeWheel · Education: McGill University · Location: United States · 500+ connections on LinkedIn. FreeWheel/Beeswax Elaine Wong [email protected] SOURCE Direct Digital Holdings. Please note, some content providers, like Hulu, require HD Video creative assets and also restrict what Overview. With ghost bidding, programmatic traders forgo the additional expenses and hassle of delivering FreeWheel’s audience addressable technology is an important innovation for both FreeWheel and the industry as a whole. welcome to freewheel’s platform © 2025 FreeWheel Media Inc. About NBCUniversal The move comes as FOX furthers its shift toward automated forms of ad transactions. Because some of this data can be quite large, additional fees may apply (contact your Account Manager for more information). About FreeWheel FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Navigate to Trafficking > Advertisers. Media buyers using the As streaming TV continues to grow in popularity, more and more brands want in on the advertising benefits. Ghost Bidding with Beeswax. We provide media buyers ownership and total control over their media buying. 100% would recommend to a friend (29 total reviews) Ari Paparo. For example, the Choosing "Yes" for extensible allows for the segment to be extended using Liveramp or Freewheel graphs. April 8, 2024 — FreeWheel, the global technology platform for the television advertising industry, has today announced a partnership with Lotame, the technology company that makes data smarter, faster, and easier What are Beeswax Data Providers? Beeswax data providers includes articles that are relevant to third-party data companies who work adjacently with Beeswax. video_api field (per OpenRTB) Buying TV advertising through FreeWheel’s Beeswax platform, you get a one-of-a-kind solution that delivers deterministic TV audience targeting. 5. The 2. Previously, Nate was a Business Development Agent at Lavin Agency and also held positions at Epsilon, Bustle Digital Group, Taboola, Mass Appeal. 0. The scheduling window can be set in 5-minute increments. Programmatic Demand, FreeWheel. Beeswax’s technology with the FreeWheel Identity Network coupled with DSPolitical’s voter file data ensures clients will have a distinct advantage in reaching and influencing voters through CTV. If the timestamp is not labeled with "_utc", it is in ET. png Life of a Bid Reading the diagram from left to righ NEW YORK, February 09, 2024--FreeWheel, a global technology platform for the television advertising industry, today announced the launch of its Beeswax Inventory Desk. Xandr has a rating of 2. com Retrieve a creative approval request. Only Super Users or Multi-Account users can create or edit Accounts. Milan, ITA. Bidding agents can Beeswax attribution methodology allows clients to view conversions and buyer activity performance directly in report builder. FreeWheel Identity Network. FreeWheel welcomed Estelle Zeitoun, Ad Sales Director at Warner Brothers Discovery and Fabrice Mollier, President at Canal+ Brand Solutions, to the FreeWheel Beach at Cannes 2024 to discuss how Max is changing the game for advertisers. FreeWheel is owned by Comcast. FreeWheel's DSP, Beeswax, won best demand-side technology at the AdExchanger Awards last night. “The use of first-party data is becoming increasingly important for advertisers as identity solutions of the Recently Posted Jobs at FreeWheel. mobile: mraid_playable "mraid_playable":[true] Whether the creative is a playable game in MRAID. At the time of the integration, Tubi was the first free, ad-supported online streaming service in the US to enable the passing of RampID in the bidstream and also use LiveRamp’s Authenticated Traffic With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. 0 API. FreeWheel say that Beeswax’s complementary capabilities will help expand and accelerate FreeWheel’s Beeswax’s unique position within the FreeWheel ecosystem allows Beeswax buyers unprecedented access to premium streaming supply. In the 2. The arrangement provides Optimal with the ability to unlock capabilities and match voter file data to sophisticated household-level identifiers via the FreeWheel Identity Network, “We’re very proud that Snowflake recognized FreeWheel as a leader in their 2025 Modern Marketing Data Stack report,” said Jon Mansell, VP, Head of U. 6 stars with 251 reviews. Nate Welch is a Sales Director, Beeswax at FreeWheel based in New York City, New York. Trafficking . FreeWheel will continue to deepen its partnership with additional clients in 2019 as they move forward on the path toward complete digital and linear unification. This new industry offering will allow programmers to unlock previously hard-to-access inventory for monetization purposes as well as provide ease of management for multi-screen campaigns. ” “We are humbled and thrilled to team up with a partner who not only understands this space, but also is minority owned,” said Tess O’Brien, VP, Head of Revenue, Beeswax. “Having Roku inventory available alongside our other premium publishers is a major victory for not just FreeWheel clients but consumers as well,” says Greg Bel, Executive Director, Strategic Partnerships, FreeWheel. Deletes use the http DELETE method. Attachments (0) Page History Page Information View in Hierarchy View Source Export to Word View Visio File Hide Inline Comments Pages; Beeswax User Guide Home; Help Docs. This second annual report analyzes data insights across Comcast Advertising; in addition to FreeWheel, it includes data from Effectv, Comcast’s advertising sales division, to offer a unique perspective into how viewers are viewing, how buyers are buying, and how sellers are selling TV advertising on all screens. com Privacy Policy Terms and Conditions FreeWheel. 2 stars with 11 reviews. Beeswax users utilizing FreeWheel’s Identity Network get a unified view of audiences across all supply pools and have the ability to scale addressable campaigns, accurately manage reach and frequency, and measure outcomes. With streaming’s increase in live sports, subscription bundles, and use as a performance vehicle, the expanding landscape offers numerous avenues for media companies to reach viewers across devices, distribution As part of the FreeWheel product suite, it also offers exclusive marketplace connections to premium video inventory and rich data. Buzz. Inventory Availability & QPS. RESTON, VA, January 10, 2022 - Today, FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. While this metadata is created automatically, the system allows you to use the field to store other data as long as it is JSON formatted and The DSP Beeswax, founded in 2014 by ad tech gadfly Ari Paparo, is off the market. By Ronan Shields . FreeWheel will utilize capabilities across its portfolio, including Beeswax, to create a unified pool of premium video ad inventory across the entire One FOX portfolio that can be more directly available to marketers using FreeWheel’s technology. For users who need JSON format, a CSV↔JSON converter can be used as Beeswax does not support JSON for batch logs. See Targeting for details on how to programmatically retrieve and use this data. Meanwhile, FreeWheel has welcomed many newbies (or “newbees” as we called them at Beeswax) like me who are ready to give their time and talents. Acquiring Organization: FreeWheel FreeWheel is a comcast company that provides ad platforms for The GenAI-powered solution provides scene-level contextual targeting to help advertisers align the emotional sentiment of their campaign creatives with content closest to the ad break, improving viewer memorability and engagement. Beeswax log files are provided in CSV format. The following is the high level Beeswax architecture, with those components that are customizable and those that Beeswax maintains clearly indicated. Our new study, Making the Ad Experience More Relevant, in partnership with MediaScience, proves unequivocally that consumers prefer ads they find relevant. bidr. Read the latest, in-depth Beeswax BaaS Platform reviews from real users verified by Gartner Peer Insights, and choose your business software with confidence. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. Home Guides API Reference. It is our intention to upgrade all 0. Read more Beeswax (Acquired by Comcast) Technology, Information and Internet New York, NY TripleLift FreeWheel’s platform makes TV and video advertising work. Acquired by Comcast's FreeWheel in 2021. Whether you’re a buyer or a seller, we offer the tools, data, and insights you need to drive results, including programmatic capabilities that help you maximize efficiency and impact. Upgrade Notice. Beeswax, creators of the cloud-based Bidder-as-a-Service. Search. 0 API, so it is rea FreeWheel’s Allocation Module provides publishers with a holistic view of spending against upfront commitments, and offers demand side platforms a better way to gauge whether or not they are bidding enough, in real time, to meet their clients’ ad spend commitments. The Beeswax platform enables buyers to access However, some platforms, including FreeWheel’s Beeswax, have begun making these fees transparent. By implementing the CPA bidding strategy on the Beeswax DSP, the streaming platform was able to efficiently scale its in-app display campaign and optimize ad delivery. Colossus SSP provides brands with access to a truly inclusive Both FreeWheel and NBCUniversal are committed to working closely with the television ecosystem to accelerate the shared industry goal of enabling unified video ad buying. Typically, this endpoint has two required components, A parameter that identifies that the incoming sync is coming from Beeswax. View All. Privacy Policy Terms and Conditions FreeWheel. FreeWheel Senior Demand Sales Executive. This is information that is passed in the bid request. It is structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. As such, marketers and agencies that use FreeWheel's Beeswax to buy CTV ads can now reach a wider array of viewers. This solution delivers real linear to CTV FreeWheel have been in the market for a DSP for some time now, and announced today that it has agreed to acquire Beeswax, a DSP founded by CEO Ari Paparo. Given that DSPs and SSPs help execute millions of transactions, they are able to see numerous macro trends regarding a given ad market. Process Automation Strata enables buyers and sellers to communicate directly through the platform, FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Common use cases for real-time decisioning include custom bid price algorithms, custom budget pacing or custom creative decisioning including dynamic creatives. FreeWheel Product Manager, Data Platform (Beeswax) Hybrid. Comcast’s ad-tech division FreeWheel is to acquire Beeswax, a buy-side startup headed by influential programmatic personality Ari Paparo. The default max file size for uploads is 30MB. Having your own "bidding agent" in Beeswax allows you to implement custom real-time decisioning in your private bidder. The 1H 2023 FreeWheel Video Marketplace Report details how ad quantity, quality, and relevancy are key to maintaining a good viewer experience on hybrid video on demand. Some companies collect this data A Buzz instance can be set up by an administrator to support multiple Accounts. Dave Clark, General Manager, FreeWheel, connected with the team at Beet. View Documentation. FreeWheel Integration Foursquare is an Integrated Data Seller which either collects, owns and monetizes first-party data or operates a Data Marketplace and aggregates Data Seller data. Discovery on How Max is Changing the Game . We are funded by Foundry Group, RRE, Amasia. g. This page will review the two methodologies of FW (FreeWheel) Person and FW Household. Beeswax was acquired by FreeWheel, a division of Comcast, in January, 2021. Create a New Advertiser. 4. We enable our collective client nbase across all key industry segments to manage and monetise their Beeswax offers buy-side programmatic advertising capabilities for Comcast’s Freewheel, a provider of comprehensive ad platforms for publishers, advertisers, and media buyers. About DSPolitical DSPolitical, Optimal’s political The following Macros are supported by Buzz. Bidstream Data. Like IP-based conversion metrics, these Note: It is important to consult with a Beeswax Account Manager before setting up reports on an ‘Hourly’ schedule or more frequent intervals. This document explains how Buzz handles Creatives. If the toggle is set to Yes FreeWheel today announced that it has teamed up with AMC Networks to introduce a new, fully self-service linear addressable solution. Dashboards. FreeWheel Media Integration FreeWheel, the technology platform for the TV industry, has announced the availability of its Performance Suite with solutions created for activation on its demand-side platform, Beeswax. Comcast’s video ad tech company FreeWheel said Thursday it will acquire the “bidder-as-a-service” for undisclosed terms. This is required to be set when running on MoPub. Note, this is different from declaring general MRAID support, which should be accomplished using the video. Experienced Sales Director versed in selling self-serve and managed AdTech and MarTech · Experience: FreeWheel · Education: University of California, Los Angeles · Location: Los Angeles The Performance Suite, available within FreeWheel’s Beeswax, enables automated and precise campaign optimization and measurement on CTV. Multi-Account Users can: Create and edit Accounts; Masquerade into other Accounts (see Authentication); Create, view, edit, and delete objects in Accounts other than the one in which Beeswax is a best-in-class buying platform with the versatility, tools, and data that clients need to build and customize unique programmatic bidding algorithms. freewheel. When comparing DSPs it’s important to create a punch list of media FreeWheel has integrated technologies to enable clients to programmatically acquire incremental inventory and extend audience reach in one workflow. FreeWheel AdTech Sales Engineer - FreeWheel. Tag Type: Dropdown including the following options: beeswax-20 AND beeswax-6; To target users who appear in one segment or another, for example in segments 20 or 6. It contains articles which cover both our demand and supply sides of the AdTech industry. 📘 Migration Notes from 0. At the same time Beeswax's customers will benefit from the scale and expertise of FreeWheel within the video and CTV advertising sectors, and gaining the support, product investment, and technology Freewheel Optimal’s Political and Public Affairs practice today announced a first of its kind partnership leveraging Beeswax, FreeWheel’s demand-side platform. This release marks the first time a company has been able to offer true, multi-platform, addressable audience targeting across all screens, including linear TV, using FreeWheel technology. Freewheel said the acquisition will expand its current programmatic marketplace capabilities The integration of Beeswax programmatic capabilities with Comcast and Freewheel data creates a best-in-class solution for programmatic and TV across the board. REST APIs for Campaign management and Reporting Our Buzz REST API allows your team to customize workflow, dashboards, and anything else in our system. The toggle is set to "No" by default. Interoperability: We enable third parties to connect directly to our systems, layering on data to improve decisioning. For more information, please visit www. Ratings by category. FreeWheel's client service team will reach out with a resolution or request further questions, if needed. 5 API: While the Buzz 0. 5 and 2. Beeswax; OneStrata; For an overview of the FreeWheel Hub and how to use this site effectively, please refer to the Beeswax Beeswax offers Bidder-as-a-Service solution that is scalable, customizable, cloud-based programmatic bidding platform. Google has a rating of 4. The acquisition will expand FreeWheel’s current The combination of FreeWheel and Beeswax tech creates a best-in-class buying platform connected to industry-leading inventory access with Comcast+ providing scaled, deterministic viewer data. This solution delivers FreeWheel’s Beeswax Platform Beeswax enables automated media buying across the premium video and omnichannel advertising markets. It should not be news to anyone in the FreeWheel announced today that it has agreed to acquire Beeswax, a software as a service (SaaS) advertising company. It provides the technology, Enter Beeswax, FreeWheel’s programmatic buying platform on the demand side. v 2. See side-by-side comparisons of product capabilities, customer experience, pros and cons, and reviewer demographics to find the best fit for your organization. These data companies provide additional feature options when using the DSP or Bidder to optimize campaign performance and gather useful data. As we look to the new year, our current leaders are looking to the greater Comcast Advertising LGBTQ+ community and our allies for renewed participation and leadership in FreeWheel Pride. “Dentsu and FreeWheel are both leaders in the area of data-driven, addressable audience buying and planning, and we’re extremely proud to partner with them on this latest innovation,” said Mark McKee, General Manager, FreeWheel. There are a number of API methods relating to user administration, including Users , Authentication , and Change Password . Read more about targeting using the new API. Based on your use case you may need some, or all of this data. Beeswax Reporting supports IP Attribution enhancing attribution capabilities in Connected TV (CTV) environments. But there’s a lot of confusion around terminology in this new channel, and it merits discussion. Financial terms of the deal were not disclosed. Also indicated are parts of the system that are available for custom deployment. Beeswax, the ‘Bidder-as-a-Service’ ad tech platform, has been acquired by Comcast’s digital TV ad platform, FreeWheel. vc, and You Categories: Demand, Data. Built on the principles of transparency, customizability, and control, Beeswax enables you to access and activate premium programmatic. As a result, guesswork is minimized. View Christine Giarratana’s Use this creative type when you have a raw video asset. June 07, 2022. 0 version of the API does this using POST requests, so the account id filter is instead passed via the data passed with the request instead of Beeswax User Guide Search. 9. Raw videos should be uploaded in . Outside of Users enabled as Super Users all actions within Buzz are restricted to the scope of the Account in which the requesting user exists. 5 stars with 269 reviews. Its buy-side bidder solutions help advertisers and Today, we announced that Beeswax has agreed to be acquired by Comcast's FreeWheel. This new offering provides buyers, such as agencies and advertisers, using FreeWheel’s Beeswax technology with a simpler and more efficient way to access premium video ad inventory from the company’s publisher clients Beeswax’s technology with the FreeWheel Identity Network coupled with DSPolitical’s voter file data ensures clients will have a distinct advantage in reaching and influencing voters through CTV. New York, United States She Runs It 5 years. Remote. Antenna extends this capability with a number of more advanced capabi Beeswax is #632. An Extensible RTB Bidder ️. Beeswax is integrated with the largest Connected TV (CTV) and Over-the-Top (OTT) exchanges in the world, including Magnite Streaming, Stickyads (FreeWheel), Nexstar Digital, Beachfront, AppNexus, Google AdX, InMobi and more. Beeswax, to enable the offering in time for execution during the 2024-25 Before the ad is served: The Beeswax click macro expands to a Beeswax URL with the domain https://event. Director of Business Development & Partnerships Beeswax (Acquired by Comcast) | 6,662 followers on LinkedIn. 0 and to migrate customers to the new version gradually. “This solution has made it faster and easier for our teams FreeWheel, through its work with Beeswax, exemplifies and understands these key traits and we’re excited to be working with them. 5 the unique ID of the object to be updated could be included in the body of the request or in the path. vc, and You 1 ounce Beeswax Bar(s) - 100% Natural - Choose 1, 5, 10, 25, or 100 bars $ 1. The tools use FreeWheel empowers all segments of The New TV Ecosystem. Creatives are a complex subject since they must be flexible enough to support both third-party tags and hosted creatives, and are an element that end-users spend a great deal of 2. Financial terms were not disclosed. An Advertiser is required to create a campaign and actively run line items. FreeWheel Advanced Deals Access provides insight into predicted clear price and scale right in the Beeswax UI. For uploading segments to S3, please provide your account manager with the AWS ARN (Amazon Resource Names) so that Beeswax can Similar to other endpoints, if enabled for Multi-Account users can run queries that will retrieve data from multiple Accounts. Stinger. If you are not sure whether your account is ready to work with the new targeting Xfinity, Comcast, FreeWheel, and Beeswax Deliver a Transformational Advertising Technology Connecting the dots between Linear TV, CTV, and Internal and external identity sources and signals powers a[] Read More. FreeWheel, a global technology platform for the television advertising industry, today announced the launch of its Beeswax Inventory Desk. Direct Connections: We eliminate hurdles to enable transactions directly between buyers and sellers, helping increase ROI for all. FreeWheel Sr Data Engineer- Ad Tech- Flink- Scala. Dave Clark, general manager, FreeWheel, said: “Together, FreeWheel and Beeswax can further enhance how television operates. These macros may be included in Creative Templates , the content of the Creatives or the click_url field of the Creative. 00 / Sold Out Earl Grey Loose Leaf Tea - Black Tea $ 4. 0 version. The combination of Beeswax and Freewheel creates a best-in-class buying platform connected to industry-leading inventory access with Comcast+ providing scaled, deterministic viewer data. We strongly recommend you use the new targeting-expressions endpoint. For example, the Beeswax’s integration with the FreeWheel Marketplace Platform pulls forecasting data directly from our ad-serving footprint, ensuring the most-accurate delivery and pricing information available. This page outlines the process of creating an advertiser in the Beeswax UI. FreeWheel Clients use DMPs to collect, manage and analyze online first-party data and/or procure third-party data in order to create target audiences that can be sent to FreeWheel for activation. Use * syntax for faster search. io /clk). Pennsylvania, USA. FreeWheel’s Integration of Beeswax Technology "As we near the presidential election, we are excited for Beeswax and DSPolitical to partner to drive impactful, results-oriented advertising using the FreeWheel Identity Network, which bridges Beeswax (Acquired by Comcast) | 6,419 followers on LinkedIn. FreeWheel's Beeswax is a real-time bidding platform for programmatic advertisers that puts you in control of your premium programmatic spend. When a targeting key is specified using an enumerated list of codes (e. Overview Antenna is a group of services that provide data intelligence on the auctions, bids, and results of Beeswax bidding. 100% approve of CEO. Th 📘 Migration Notes from 0. We’re proud to be a division of Comcast, which is consistently rated one of Fortune’s Best Companies to Work For. “It should not be news to anyone in the advertising world that Connected TV is the fastest growing area of programmatic,” said Ari Paparo, Cofounder and Today, FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. As the streaming ecosystem experiences ongoing change, publishers must adapt and create new opportunities. hzqh fqmdzz gguymon btqcg uaj jzm exmx gia udlgnm xkuy